What does The Protocol do?

The Protocol is an AI-native studio based in Dubai. We build three things: performance marketing that runs as a system rather than as campaigns, apps and digital products end to end, and the brand around them. Nineteen projects shipped so far — fintech apps, D2C brands, SaaS platforms and sales infrastructure across DACH, the EU and the Middle East.

What kind of apps have you built?

Weybey, a multi-currency neobank with European IBANs, cards and crypto. Rewarts, a card-linked cashback app across 1,400+ brands in 17 countries, on iOS and Android. Gainzo, a voice-first trading co-pilot. Maximus, an autonomous operating layer for founders. Every one covers product, engineering, brand and launch, not just a screen design.

Do you run performance marketing?

Yes. Paid acquisition, creative production and the tracking behind it — built as an operating system so the output does not stop when a campaign does. On our own LinkedIn channel that meant 669% more reach, 893% more engagement and 575% more followers, with the entire jump happening in four months.

Who is The Protocol for?

Founder-led companies and operators who want a product built and taken to market by one team — not a design agency, a dev shop and a media agency stitched together.

Where is The Protocol based?

Headquartered as Only You FZE LLC in Ajman Free Zone, Dubai, UAE. Engagements are remote-first across the Middle East, Europe and worldwide, in English, German and Spanish.

How do engagements begin?

With a 30-minute call, no pitch deck. We look at your setup, name the lever with the biggest return and tell you straight whether we are the right team. Book it at calendly.com/only-you-agency-info/the-protocol-erstgesprach or message Maximus on WhatsApp.

How much does it cost?

Four engagement models: Full Service (done for you), Custom AI Engine (built with you), Output (single projects) and AI Consultant (audit and strategy). Scope and investment are set in the discovery call. The LinkedIn channel analysis is fixed at €99 and is credited against your first month.

Who or what is Maximus?

Maximus is the autonomous operating layer of The Protocol — pipeline, briefs, follow-ups and coordination. It is also a product in its own right at ceomaximus.com. Every account is still led personally by the founders.

REC · OPERATOR LIVE

MODEL · AI NATIVE

VOICE · NEURAL · 32+ LANGS

FRAME 00:00:08 · 24FPS

Only You · The Protocol 2.0

Dubai → Worldwide · Middle East · EU

We build
the product and the

demand.

brand.

market.

launch.

demand.

Performance marketing, apps and brands. Fintech products, D2C stores and the paid acquisition behind them — product, engineering, brand and go-to-market from one team. Nineteen projects shipped.

Start a project See the work

// LEADS MIGRATED00000

// ENGINES ORCHESTRATED00

// LANGUAGES00

// CASES SHIPPED00

Founder · Operator

Real founder + AI scale.

Max leads every account personally. The avatar runs in parallel — multiplies every message in 32 languages, produces content around the clock, zero shoots. You get both: human leadership and machine scale.

// Human Leadership

Real · Max Geiger

Founder

Strategy · Operations · DACH + MEA

Real · Armin Herbert

Co-Founder

Closing · Sales Leadership · DACH

// AI Operating Layer

AI · Soul Operator

Avatar

Content · Multi-Lang · 24/7 Ops

AI · Personal Assistant

Maximus

Personal Assistant · Always-On · Discreet

ASK MAXIMUS

// Work · Flagships

Products we built
end to end.

Fintech apps, D2C brands and the launches behind them. Product development, engineering, brand, go-to-market and market entry — the whole project, not a slide about it. Open any of them and see for yourself.

ops://protocol/telemetry

ops_dayssince 2024

avatarsactive · rendering

language_modelsproprietary · multi-model

ops_regionDACH · EU · DXB

build_ts2026-09-01

32+

Languages parallel

Native voice cloning — your avatar speaks every message in 32+ languages.

24/7

Content · Always-on

Your AI avatar renders frames while you sit in meetings, sleep, or sell.

0€

Per extra frame

No shoots. No setup. No editor. Marginal cost for content trends to zero.

Engines orchestrated

CRM · Funnels · Outreach · AI Caller · Analytics · Content · Booking · Payments — one system.

Weybey — multi-currency neobank, product screens and card design built by The Protocol

Fintech · App

LIVE

Weybey · Multi-Currency Neobank

Full product build — brand, web, app and go-to-market. European IBANs, multi-currency accounts, cards and crypto in one platform, plus a whitelabel track for partners. Product development through market entry, run end to end.

EUIBANs 3Products FullBuild

weybey.com ↗ Open app ↗

Rewarts — card-linked cashback app, product screens built by The Protocol

Fintech · App

SHIPPED

Rewarts · Card-Linked Cashback

Link any Visa or Mastercard, shop as normal, real money comes back automatically. Product, brand, web, iOS and Android — plus the launch campaign. 1,400+ brands across 17 countries.

1.4K+Brands 17Countries iOS+Android

rewarts.com ↗ Open app ↗

D2C · Commerce

LIVE

haya. · Premium Wellness D2C

A brand built from zero — product, identity, shop, quiz funnel, multi-currency checkout and the AI content engine behind it. Bath, body, wellness. Own brand, shipped and selling.

D2CShop EU+UAEMarkets AIContent

Selected client work

Fintech, SaaS dashboards, real estate, private aviation, hospitality, retail and sales infrastructure. Nineteen projects across DACH, EU and MEA — most of them open in one click.

Open archive →

// Partner & Stack

CRM· Funnels· Custom AI Engine· AI Content· Outreach· Analytics· Booking· AI Caller· Payments· Avatar Engine· Automation· CRM· Funnels· Custom AI Engine· AI Content· Outreach· Analytics· Booking· AI Caller· Payments· Avatar Engine· Automation·

// Service · LinkedIn Channel

Your LinkedIn channel,
run for you.

Profile, content, outreach and follow-up — operated end to end, every working day, with a log you actually get to read. Our own channel sat flat until April 2026. Then we turned the system on: 669% more reach, 893% more engagement and 575% more followers — the entire jump happened in the four months after.

Four months · May to August 2026

+669%Reach · year over year

+893%Engagement · year over year

+575%Followers · 1,479 total

7,880Members reached · 74% outside the network

LinkedIn analytics on our own channel. The percentages are LinkedIn\u2019s own year-over-year figures (Sept 2025 – Aug 2026); the curve stays flat until April 2026, so the entire growth falls into the four months after. End state: 15,866 impressions, 149 engagements, 1,479 followers, 7,880 members reached — 74% of them outside our own network. Outreach from the channel report, 8 July – 25 August 2026: 812 requests, 537 accepted, 41 replies.

Live preview↗

Channel analysis€99

Your real reach, in numbers
20 named prospects with reasoning
One ready message, one ready post
Delivered in 48 hours
Credited to your first month

See the LinkedIn service→

Pricing · v2.0 · Active

// Protocol · Tiers

Done for you.
Built with you.
Or both.

Four ways into the same studio. We run it for you, we build it with you, we take a single project, or we train your team on it. You decide how much stays in house.

Tier · 01 · Done For You

Full Service

End-to-end execution. You focus on the business.

On request

30 posts per month · Avatar + Stock + Branded
Auto-Posting · Instagram · LinkedIn · Facebook · X
Landing Page + Funnel · fully configured
Bi-Weekly Strategy Call · Senior Operator
Performance Reporting · monthly
Content Ideas Backlog · always filled

Begin a Conversation → or book a 30-min call →

FLAGSHIP · MAXIMUM CONTROL

Tier · 02 · Built With You

Custom AI Engine

A complete AI system, custom-built for your operation.

On request

CRM · Pipeline · Automations · Sequences · Playbooks
Command Center Dashboard · everything in one platform
AI Content Engine · Multilingual · Voice · Distribution
Operating Manual · transferred under NDA
Architecture · The Protocol proprietary IP
Monthly maintenance · evolution · advisor hotline

Begin a Conversation → or book a 30-min call →

Tier · 03 · Project-Based

Output

Single projects, no subscription. Pay for what you need.

Image PostsOn request
Reels & ShortsOn request
Landing PagesOn request
Funnels & AutomationsOn request

Request project → or book a 30-min call →

Tier · 04 · AI Consultant

Training

Five-day audit and twelve-month roadmap. Or ongoing advisor retainer.

5-Day Audit · StrategyOn request
Intensive Workshop · 8hOn request
Max 8 participantsincl. 30 days support

Request consultation → or book a 30-min call →

HQ Dubai · Worldwide · Middle East · EU. Custom enterprise packages on request.

// ACT 01

Operate.

Product, engineering and design in one team. Fintech apps, D2C stores, platforms and the systems behind them — from the first line of code to the App Store. No handover between three agencies.

// ACT 02

Automate.

Brand, content and the paid acquisition that carries it. Creative production, tracking and the funnel underneath — set up so the launch does not hang on a single campaign.

// ACT 03

Dominate.

Then it runs. More output, lower cost per result, and a system your own team can operate without us. That is the Protocol.

Protocol · Active · Awaiting Input

// signal · intake

You start.
The machine
runs instantly.

30 minutes, no pitch deck. We look at your setup, name the lever with the biggest return — and tell you straight whether we are the right team for it.

Book a 30-min call → Chat with Maximus → Write email →

Online · --:-- CET

// AI Personal Assistant Maximus

Quiet. Precise. Fully autonomous. Maximus runs the entire operating layer of The Protocol — every brief, every signal, every follow-up — so the machine runs itself and you only see what matters.

Operations Pipeline · Calendar · Triage

Intelligence Morning Brief · Signals · Risk-Watch

Compliance EU AI Act · GDPR · Contracts

Today's Brief — 07:00 CET

3 hot leads in pipeline · 1 needs reply today

Calendar: 2 calls · 1 deep-work block protected

EU AI Act window: in force since 02.08.2026

Cashflow: green · Default-Alive confirmed

Speak with Maximus → Maximus Chat · < 6h response · Mon–Fri CET

We build
the product and the

demand.

brand.

market.

launch.

demand.

Every frame
is generated.